Ciaooo!!!
I’m Laura Giromini, Brooklynite from Italy.
I moved to New York in 2007 to chase a dream, and I never left. Back home, I worked on TV and on stage as an actress and a dancer, right up until the night before I left for New York. I still remember that time so clearly.
I barely spoke English, I had no visa, and I cried a lot. Though I’ve always believed that everything is possible when you follow your heart – so I trusted myself, and I trusted the universe.
Today, I’m a US citizen, I live in Brooklyn, and I still love getting lost in this city’s beautiful corners, finding something new and exciting every single time.
In 2009, I started sharing “VivereNewYork: MY NYC, for YOU to EXPERIENCE” to give everyone the chance to dive into this city the way I did. It’s why this website is called Vivere: in Italian, it means “to live” – and also, to get the full experience out of something.
Today, I keep sharing all of it: my first-hand NYC insider tips, my travel discoveries, and the personal stories behind them. Everything I do comes down to one thing: helping you experience New York, and travel, beyond tourist mode. The pretty corners, the experiences that nourish your soul, the weekend resets, and the dream trips made easy. I curate every guide into simple steps, seen through a local’s eyes.
And I photograph all of it myself, with the support of my husband, Luca.
Meet Luca Arrigoni, our photographer
Luca and I met at an audition for Disney Channel in Milan (he’s also an actor and a singer) back in 2003. And we’ve been together ever since… well, let’s just say we’ve embraced our rollercoaster, and we keep choosing us over any challenge we face. I think that might be the key to any relationship. 💕
In 2025, Luca, who also owns Sottocasa and works as a ski instructor up in Hunter, officially joined VivereNewYork as our photographer.
I can still create solo when he’s busy, though everything is better when we’re behind the lens together. For a destination, that means both perspectives: quiet solo moments, and the two of us in the frame. That’s the view we want to share with you.
So… shall we?
Follow along on Instagram, YouTube, and on Facebook. Come read the guides. And whenever you’re ready to plan a weekend, a dream trip, or your very first time in the city, send me an email to connect. I’m always happy to share all my insights!
Let’s make all your dreams come true, including those bucket-list trips you’ll finally move from “inspo” to booked & fully lived.